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Genetic Study Finds Music Enjoyment May Be Hardwired

A new study reveals that music enjoyment is partly inherited, with genetic differences accounting for 54% of how people respond to music. Researchers found that music engagement is shaped by unique genetic pathways, separate from general reward sensitivity. These findings could have major implications for music therapy, education, and personalized listening experiences.

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The Power of Custom Music in Advertising: Why Original Sound Matters

Custom music in advertising isn’t just about sound—it’s a strategic tool for brand recognition and emotional impact. Unlike stock tracks, custom compositions create a unique sonic identity, enhance storytelling, and help brands stand out in a crowded market. Investing in original music ensures a lasting connection with audiences, making ads more memorable and engaging.

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The Role of Music in Meditation and Wellness Apps

Music plays a vital role in enhancing meditation and wellness practices. From calming rhythms to ambient soundscapes, it fosters relaxation, reduces stress, and supports mindfulness. Discover how meditative music creates balance and improves mental well-being.

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Sound in Film: Why Sound Matters More Than You Think

While stunning visuals often grab attention in filmmaking, sound holds the true power to connect with audiences. From dialogue that drives the plot to soundscapes that evoke emotion, clear and engaging audio is what keeps stories alive—even when visuals fall short.

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