Artificial intelligence is changing the soundscape of modern music faster than most listeners realize. A new global survey from streaming platform Deezer and research firm Ipsos revealed that 97% of participants couldn’t tell the difference between music created by humans and tracks generated entirely by AI. The study asked 9,000 people across eight countries to identify which clips were human-made and which came from algorithms. Almost everyone guessed wrong.
The survey highlights a growing shift in how audiences experience music. While AI-generated tracks continue to evolve in sophistication, human listeners seem to be losing their ability to detect the nuances that once separated man from machine.
Mixed Feelings About the Rise of AI Music
Along with the results came mixed reactions. Over half of respondents said they felt uneasy about not being able to tell AI from real musicians, while 51% believed the rise of artificial intelligence would lead to more low-quality content on streaming platforms. Nearly two-thirds feared it could lead to a loss of creativity in music overall.
Listeners are clearly curious about the technology, but also concerned about how it might impact authenticity, artistry, and the value of human musicianship.
Photo Credit: FreePik
Streaming Platforms Respond
The conversation isn’t staying theoretical. Deezer reports that fully AI-generated uploads have surged throughout 2025, with roughly one in three new tracks on its platform now made entirely by artificial intelligence. The company now receives tens of thousands of AI-made tracks every day and has begun labeling these pieces so users can easily tell what’s generated and what’s human.
Deezer is currently the only major platform systematically tagging AI content. Meanwhile, Spotify and others are discussing voluntary disclosure systems, but consistent policies across the industry haven’t yet been established.
AI Music Hits the Charts
AI music is climbing charts. Earlier this month, a country song titled Walk My Walk by Breaking Rust, an act widely reported to be powered by generative AI, reached the top of Billboard’s digital country sales chart. It marks one of the first times an AI-generated vocal performance has taken the number-one spot in a major genre category.
The milestone shows that AI’s influence isn’t limited to experimental or niche corners of music, it’s starting to compete directly in mainstream markets.
Transparency and the Future of Listening
According to Deezer’s findings, 80% of people surveyed said they want AI-generated tracks clearly labeled. That desire for transparency is becoming central to how streaming services, artists, and listeners navigate this new landscape. As the volume of AI content grows, platforms and rights holders will need to balance innovation with clarity, making sure listeners know exactly what they’re hearing.
The ability to tell human from machine may be fading, but the demand for honesty in how music is presented is only getting stronger.
Let’s Collaborate!
Need help building the tone for your production? Hit us up – the Rareform Audio team would love to help you create the perfect soundtrack that speaks to your audience and enhances the power of your visual storytelling to new heights!
A weekly glimpse into the world of music & media with insider news, sync licensing opportunities, creative insight, and discussions.
Rareform Highlights
Black Sheep Music x Rareform Audio lands in the world of Christopher Nolan’s The Odyssey, with music featured in the film’s campaign.
Tools and sounds built from our work in film, TV and trailers, now available for your own productions.
Join our Spotify Playlist and vibe with us! Featuring an array of tunes our team has been listening to.
Two tracks can give a trailer the same momentum and leave viewers expecting very different films. The difference lies in how the music frames the characters, the stakes, and the first turn in the story.
A final mix handoff needs more than audio files. Clear references, useful handles, and specific notes help the sound team preserve the decisions that give a music edit its meaning.
A track can sound compelling on its own and still change a scene in the wrong way. Choosing well starts with understanding what the music makes the audience believe.
How do modern composers meet tight deadlines without sacrificing creativity? Explore practical approaches to music production, from efficient DAW workflows to creative decision-making for film, TV, trailers, and advertising.
Christopher Nolan’s films show how practical effects and CGI can work together to support storytelling. From the rotating hallway in Inception to the real aircraft crash in Tenet, these scenes demonstrate how physical effects can make extraordinary moments feel more believable.
Rareform Audio provided music for the official PC trailer for Call of Duty: Modern Warfare 4, the latest chapter in Activision’s long-running franchise.
A new pilot study finds that music therapy may help reduce immediate cravings and influence emotional processing in people receiving treatment for drug and alcohol addiction. Researchers used EEG recordings and participant assessments to explore how active music-making may support addiction treatment.
Sound design and music are becoming harder to separate in modern movie trailers. From impacts and risers to distorted instruments and tuned sound effects, discover how these two disciplines now work together to shape the trailer experience.
Meet Echelon: Drum Hits, a cinematic percussion instrument built from the hits we use in Hollywood Blockbuster Trailers.
A personal sound palette can help composers develop a more recognizable sonic identity. Learn how to curate sounds, resample your own material, organize your library, and build a palette that supports your creative process.
Nathan Fields’ cover of “Seven Nation Army” was featured in an ESPN College Football spot on Disney+.
From silent-film trap drummers to massive hybrid trailer impacts, the cinematic drum hit has evolved alongside the technology used to create it. Here’s a look at how percussion became one of the most recognizable sounds in modern trailer production.
Why do some sounds feel cinematic while others feel sterile? Small imperfections can add physical detail, texture, and realism to music and sound design. Here’s how controlled imperfection can make audio feel more connected to the world on screen.
SOCAN is suing AI music company Suno in Canada, alleging the platform copied copyrighted songs without permission or compensation. The case adds to a growing number of legal challenges surrounding AI music, copyright and the use of protected works in AI training.
Sony Music has sued Kroger over at least 392 alleged unauthorized uses of its recordings in social media advertising. Here’s what the lawsuit says about music licensing, influencer content, expired licenses, and the $58.8 million figure circulating online.
Rareform Audio x Black Sheep Music’s track “Pitch Black,” composed by Cade Phillips and Nathan Fields, was featured in the official trailer for “Beware Boiúna.”
Hyped to share that our sound design elements were featured in the campaign for Masters of the Universe!
Introducing The Foundry by Rareform Audio, our new line of professional instruments, sounds, and production tools for film composers and record producers. Built from the same sounds, techniques, and real-world experience behind our work across film, trailers, television, video games, and records.
New research from Hong Kong Baptist University suggests that adding 60 to 90 minutes of sleep each night may improve key musical skills, including rhythmic stability, sightreading, and musical memory.
Major record companies are calling for global music charts to establish clearer rules for AI-generated music, with proposed standards centered on human creativity, authorization and legitimate streaming activity.
We are hyped to share that our track Ironwake by Trey Anderson and Nathan Fields was featured in the campaign for The Odyssey. Here's a quick look at the upcoming Christopher Nolan film and the legendary story that inspired it.
Lollapalooza 2026 is underway with sold-out crowds, a diverse lineup, and a renewed focus on artist discovery. As one of the world's biggest music festivals, the event continues to highlight how live performances help emerging artists reach new audiences while reinforcing the lasting impact of established acts.
The recorded music industry has introduced a proposal for standardized AI labels on streaming platforms. As AI-generated music continues to grow, the framework aims to improve transparency by distinguishing between fully AI-generated and AI-assisted recordings while raising new questions about implementation and industry-wide adoption.
The 2026 FIFA World Cup is expanding the role of music with its first-ever halftime show, a global soundtrack strategy, and a partnership with the Recording Academy. As music becomes a bigger part of the tournament's identity, the event highlights the growing connection between the music industry and major international sports.
Our remix of KRS-One's Step Into A World, created by Haukur Karlsson and Nathan Fields, is featured in Trailer 2 for Mutiny. Take a look at the project and learn more about the upcoming action thriller starring Jason Statham.
Music therapy continues to gain recognition as research highlights its role in neurological rehabilitation. New clinical programs and emerging technology are expanding how music supports recovery, reinforcing its growing impact beyond the entertainment industry.
John Denver's "Take Me Home, Country Roads" has become the unofficial anthem of the U.S. men's national soccer team during the FIFA Club World Cup. Here's how the 1971 classic found new life and why legacy songs continue to resonate with audiences around the world.
Benjamin Franklin's glass armonica earned a reputation as one of history's most mysterious musical instruments. From inspiring classical composers to fueling myths about its effects on the mind, its story reveals how unique sounds continue to shape music, perception, and creativity.
Hyped to share that our tracks “Bomb Squad” by Darby Phillips and Nathan Fields, along with “Ambush” by Nathan Fields, were featured in campaigns for Call of Duty: Black Ops 7. From Warzone to the Season 03 Multiplayer Maps campaign, both spots delivered the fast paced energy the franchise is known for.
AI-generated music is filling streaming platforms faster than ever, but new research suggests listeners aren't embracing it. A University of Chicago study found that while AI tracks now make up a significant share of new uploads, the vast majority receive little to no engagement. Here's what the data reveals about music discovery, streaming, and the future of AI in the music industry.