Insight Hannah Abing Insight Hannah Abing

The Sonic Fire Extinguisher That’s Changing Firefighting

Two engineering students developed a fire extinguisher that uses sound waves instead of water or chemicals to put out flames. Using low-frequency bass, the device disrupts the fire’s oxygen supply, extinguishing it instantly. With potential applications in homes, spacecraft, and wildfire management, this innovation could change firefighting as we know it.

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Industry News Hannah Abing Industry News Hannah Abing

Genetic Study Finds Music Enjoyment May Be Hardwired

A new study reveals that music enjoyment is partly inherited, with genetic differences accounting for 54% of how people respond to music. Researchers found that music engagement is shaped by unique genetic pathways, separate from general reward sensitivity. These findings could have major implications for music therapy, education, and personalized listening experiences.

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Insight Rareform Audio Insight Rareform Audio

The Power of Custom Music in Advertising: Why Original Sound Matters

Custom music in advertising isn’t just about sound—it’s a strategic tool for brand recognition and emotional impact. Unlike stock tracks, custom compositions create a unique sonic identity, enhance storytelling, and help brands stand out in a crowded market. Investing in original music ensures a lasting connection with audiences, making ads more memorable and engaging.

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